Tumblr’s parent company is getting popular podcast app Pocket Casts

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Tumblr's parent company is getting popular podcast app Pocket Casts

Pocket Casts have find its new home. The parent company of  popular Tumblr and WordPress.com, is buying the podcast app from a collective of public radio groups, including NPR and BBC Studios. Automattic till now didn’t disclose how much it will pay for Pocket Casts.

Co-founders Russell Ivanovic and Philip Simpson will still remain in charge of the Pocket Casts team. It seems Automattic is already finding ways of incorporating the multi-platform app into company blogging tools.

“As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” a WordPress.com blog post states. “We will explore building deep integrations with WordPress.com and Pocket Casts, making it easier to distribute and listen to podcasts.”

As we know oth blogs and podcasts use RSS feeds for distribution, so merging the two platforms makes sense. Earlier this year, Spotify-owned Anchor had teamed up with WordPress.com to turn written material into podcasts via text-to-speech tech. It will be interesting to see how Pocket Casts merger factors into that partnership, if at all.

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